How I Use Violet to Align My Marketing Team Every Monday Morning

Every Monday morning, I rely on Violet—our AI-powered analytics platform—to give me a crystal-clear snapshot of our marketing performance. In just five minutes, I can understand exactly where our team is winning, where we need to focus, and what's driving our key performance indicators (KPIs).

A Personalized Performance Dashboard

Before we even start using Violet, we carefully define our KPIs. This means the AI report isn't just another generic dashboard—it's a tailored insights engine that speaks directly to our business goals. Whether you have two business units or five, Violet adapts to your organizational structure.

Visualizing Performance at a Glance

When I open Violet on Monday morning, I immediately see a visual representation of our key metrics. I can quickly assess:

• Top-of-funnel performance (like qualified inquiries)
• Volume trends
• Bottom-of-funnel conversions

But what sets Violet apart is its ability to go beyond surface-level numbers.

Understanding the Drivers of Growth

Violet doesn't just show me what happened—it explains why it happened. For instance, last week, I discovered our qualified inquiries were growing primarily through non-paid digital channels. At the same time, I could see which channels were experiencing declines, like our offline referral and CRM programs.

Granular Insights Across Business Units

One of Violet's most powerful features is its ability to provide insights specific to each business unit. I can drill down into regional performance, seeing which states or territories are overperforming. Last week, Texas drove a remarkable 40% increase, while the Midwest showed strong overall performance.

Quick, Actionable Intelligence

The insights section of Violet surfaces the three most critical performance points for the week. This means I can quickly identify:

• Which channels are performing exceptionally
• Regional variations in our marketing effectiveness
• Potential areas requiring immediate attention

Turning Insights into Action

With Violet, I'm not just consuming data—I'm preparing for strategic discussions. If I notice a decline in a specific channel, I know exactly which team to approach. Our organization has five main channels, and Violet helps me understand their individual contributions.

The Monday Morning Advantage

In just five minutes, Violet transforms complex marketing data into a clear, actionable narrative. Instead of spending hours in spreadsheets, I can:

• Understand our overall performance
• Identify growth drivers
• Pinpoint areas needing improvement
• Prepare targeted discussions with team leads

Violet has become an indispensable part of our Monday morning routine. It's more than an analytics tool—it's a strategic partner that helps us stay agile, informed, and focused on what matters most.