Unlocking marketing mix model literacy: A guide for strategic and performance teams
Explaining how teams use MMM including real life examples
Campaign Manager
Allocating budget to improve performance using MMM
Featuring the MMM (Marketing Mix Modeling) dashboard
How to Identify and Analyze Trends in Performance?
Featuring the KPI Trendlines Dashboard and the Breakdown Explorer
How to Optimize Investment for different channels in Violet?
Featuring the KPI Trendlines Dashboard in Violet
