Playbooks How I Use Violet to Align My Marketing Team Every Monday Morning Featuring AI Weekly Report
Playbooks Unlocking marketing mix model literacy: A guide for strategic and performance teams Explaining how teams use MMM including real life examples
Playbooks Allocating budget to improve performance using MMM Featuring the MMM (Marketing Mix Modeling) dashboard
Lead Gen How to Identify and Analyze Trends in Performance? Featuring the KPI Trendlines Dashboard and the Breakdown Explorer
Creative Lead Maximizing Ad Performance with Violet Featuring the Ad Performance Overview and Dynamic Ad Ranking Tool
Campaign Manager How to Optimize Investment for different channels in Violet? Featuring the KPI Trendlines Dashboard in Violet